I decided on Woolmark, Habitat, Big Brother 2, V&A and Unilever.
Each logo is so honest in it's design. You get a great first idea of who they are which is as perfect a logo as you can get. The V&A logo is classic, fantastic typography, clean and clear.
We all pulled on the many logos we came across and these are our final five :
Two other logos I really love and believe should be up there is the recycling logo and the litter bin man. Beautifully crafted logos but they have also been changed and developed to suit any brand out there. It is a great logo that can change symbol but still have the same values.
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