Oh, Chipsticks! You salty bag of maize & potato snacks that stick in your teeth and burn your mouth with their vinegar fumes, how I love you. Well I did until you got redesigned.
Chipsticks have lost there perfect retro packaging. No more window to view your lovely snack, the stripes have become more business like. For some reason the 39p has become a football style lozenge kicked out of a goal. The logo typeface has become fussy and thin with none of the classic fish & chip shop style to it at all.
However they have kept the logo typeface, stripes and markerfelt font for 'Salt 'n' vinegar' but it has been updated and in this case means they've lost it's identity. Every piece of visual information has been redesigned, resized and repositioned to produce a much lesser shelf standout. I wonder if they're seeing reduced sales now it blends with it's rivals?
Oh Chipsticks, what have they done to you?
