Tuesday 10 August 2010

a break from tradition



Above left shows the frozen yoghurt parlour from tangysweet in Washington, US. On their site they tell us about a ceiling of woven light creating a sense of openness and interaction in the main space while the more intimate 'yoghurt lounge' provides an area for quiet conversation and retreat. How different from the original ice cream parlours of decades past. I assumed them to be young, bright and loud, encouraging teen flirting and spots. Possibly tangysweet saw a missed opportunity where adults needed a cold, minimalist 'yoghurt lounge' to go and eat pretentious cold fluids in silence whilst nerding on the web. It hardly resembles the joy of inclusion and community like Cheers does it?

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